Crushing the Second Attempt

Crushing the Second Attempt

Have you ever heard of the "first mover" principle? It's the idea that the first one to market wins the day because they get a jump on competition. The only problem: it is a complete myth. If it were true we'd all be checking our MySpace instead of our Facebook or doing an AltaVista search instead of Google. What a world that would be!

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Neighboring is Hard: Free to Fail Edition

We've committed to sharing the joys and the struggles of trying to systematically increase neighboring in a community. The research shows that more people want increased neighboring...and...sometimes...the experience, doesn't back up the research.

For instance take today. 

I set out to knock on doors...

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